How much commercial super bowl 2018

The pre-release of the full TV commercial paid off, generating extensive online coverage and earned media value for Bud Light which may explain why the brand reduced its paid social spending in the last 3 days before the Super Bowl.

The full TV spot was made available online along with a paid social campaign to help build buzz. Facebook video posts included an eye-catching visual of celebrity Rebel Wilson in a bubble bath, linked to the full commercial which featured personalities such as Cardi B, Gordon Ramsey and Sir Anthony Hopkins stepping in to replace Alexa after Jeff Bezos learns the virtual home assistant has lost her voice.

We are a global leader in connected intelligence. Our data and insights provide clients with a holistic understanding of the changing media landscape. Our global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment.

Where others see a fragmented reality, we see new opportunities. To find out more, visit us at www. First Name:. Last Name:. State Province:. My company type is:. To join the mailing list, please tick the checkbox. We will never sell your data, and you can unsubscribe at any time.

Further information on how your data is used, including our responsibilities and how you can unsubscribe can be found here. Canada Latin America United States. Healthcare research services. SRDS media planning platform. Morethannews Picanews Social Media. You might also be interested in Advertising Age columnist Barbaba Lippert nevertheless was not impressed by the low-brow humor.

Other ads may have heart , but "Who Wouldn't" had a football in the groin. Universal ' Peyton Manning : Vacationing Quarterback'. As Brady vies for his sixth championship, his retired rival will instead enjoy a vacation in a Universal Parks and Resorts spot. While there's a glaring absence of him hitting someone with a football in the groin—this isn't Saturday Night Live 's Manning —he instead quips with kids about Quidditch and recalls the wrong Megatron's career with the Detroit Lions.

Another case of " Simpsons did it" surfaces when a younger friend points out that giving any more than percent is mathematically impossible. Manning's advertising career will soon contain as many chapters as his NFL tenure. His dry delivery shines when not encumbered by a jingle. Is there anything that screams "Super Bowl commercial" more than two famous actors utilizing a Jimmy Fallon bit to sell sugary soda and cheesy snacks? People look forward to Super Bowl commercials, a rarity in the days of skippable ads.

All of this raises the demand for the TV rights in the game. By providing your email, you agree to the Quartz Privacy Policy. Skip to navigation Skip to content. Discover Membership. Editions Quartz. More from Quartz About Quartz. Follow Quartz.