How is built twitter

While anyone can be your potential audience, not everyone can help you achieve your goals. Therefore, defining your audience is a critical step on the journey. You may have several segments of your audience or just one. It can be diversified by geographic location, age, job, title, or other factors. We chose startups and small business owners as our target audience. Not only can this audience provide us with relevant feedback, but they are also naturally further along the conversion funnel to becoming Chanty customers.

Also, and perhaps more importantly, we are able to produce valuable content for them because we are a startup too. We try to build the audience of people around Chanty who share our worldviews and our challenges. We try to attract followers by giving them a behind-the-scenes look at the life of a startup company and a peek at the inner workings of Chanty. We are always learning new things in the business world.

You probably learned something last week to help your business be more efficient or successful that someone else is still struggling with. Sharing your experience is not only good for your followers, but it is good for you as well.

It makes you perform better because you keep in mind that one day you may share this experience with a wide audience. There is so much you already know that someone else would love to learn.

When determining your strategy, you should also think of what kind of company image you want to create on social media. What is your voice? Will your brand stand for a practical, no-nonsense approach to social messaging, or do you prefer a more easygoing presence? Make your social media activity congruent with your company culture. Only you can choose the right approach for your company. I can only give you a bit of insight to begin with: build connections and communicate with users like you would do with a new friend.

The right attitude will attract attention, and staying calm, cool and collected in your communications will help you to achieve better results. When you share tweets, be sure to use hashtags in your captions. As people come across your content in a hashtag stream, they will be able to click a button next to your name to follow you.

I have found that posts with popular hashtags can bring up to five new followers apart from likes and retweets. This may not sound very impressive, but remember that we are talking about a brand new Twitter account and no promotion of tweets. Twitter initially allows you to follow up to 5, people. This number grows after people begin to add you to their feed. Seek out people who match your target audience using Twitter Advanced Search.

If people like your reply, they may follow you back. Every single person you win over can pay off tenfold, so making every interaction positive is important. Keep your community active by asking for feedback and going the extra mile on complaints. Collect as many members of your target audience as you are able, because Twitter will suggest similar accounts for your business to follow, helping you track down leads. Follow influencers based on your interests.

Engage with them on Twitter and by commenting on their blog posts. They may find your Twitter profile interesting as well and follow you back. Never miss a chance to start a conversation with people who comment on your posts.

Do your best to instantly reply to comments. It shows your fans that you care about them. As a result, you may find your fans engaging with your content more often, playing an important role in promotion of your company or a product. Twitter users rarely react to this type of activity.

Leveraging the power of Twitter sometimes requires third-party tools designed to make your social media efforts more manageable. Be aware that some of the tools available are low-quality or full of ads. Sifting through the ocean of Twitter tools and finding a good one can be a difficult task, so I have done the dirty work for you.

Here are my favorites:. Promoting your startup on Twitter can be challenging. It is another full-time job added to your already packed work day. Based on my own experience, if you want to get valuable followers organically prepare for hard, time-consuming work.

Ultimately, it comes down to your ability to engage one-on-one with followers related to your industry accounts and constantly deliver relevant content. The general idea is simple. Find accounts related to yours and engage with their followers. According to interviews with about a dozen early investors and employees, the story of how Twitter was actually founded begins with an entrepreneur named Noah Glass , who started Odeo in his apartment.

Along with Charles River Ventures and about a dozen other individuals, one of Glass' earliest investors in Odeo was a former Google employee named Evan Williams.

Williams was more involved with Odeo than most investors are with startups in their portfolios, and eventually, Odeo moved from Noah's apartment to Williams'. Williams, who had recently sold a company called Blogger to Google , had just bought a nice house and wanted to put his old apartment to good use. Mostly it was the four of us working out of the apartment. But then, in the fall of , "the shit hit the fan," says George Zachary, the Charles River Ventures partner who led the firm's investment in Odeo.

That was when Apple first announced iTunes would include a podcasting platform built into every one of the million iPods Apple would eventually sell.

Around the same time, Odeo employees, from Glass and Williams on down, began to realize that they weren't listening to podcasts as much as they thought they would be. Williams decided Odeo's future was not in podcasting, and later that year, he told the company's employees to start coming up with ideas for a new direction Odeo could go. The company started holding official "hackathons" where employees would spend a whole day working on projects. They broke off into groups. Odeo co-founder Noah Glass gravitated toward Jack Dorsey, whom Glass says was "one of the stars of the company.

We were going out and I was dropping him off and having this conversation. It all fit together for me. One day in February , Glass, Dorsey, and a German contract developer Florian Weber, presented Jack's idea to the rest of the company. It was a system where you could send a text to one number and it would be broadcasted out to all of your friends: Twttr. Noah Glass says it was he who came up with the name "Twttr. Eventually, the name would become Twitter. After that February presentation to the company, Evan Williams was skeptical of Twitter's potential, but he put Glass in charge of the project.

From time to time, Biz Stone helped out Glass' Twitter team. Everyone agrees that original inkling for Twitter sprang from Jack Dorsey's mind. Dorsey even has drawings of something that looks like Twitter that he made years before he joined Odeo. And Jack was obviously central to the Twitter team. But all of the early employees and Odeo investors we talked to also agree that no one at Odeo was more passionate about Twitter in the early days than Odeo's co-founder, Noah Glass.

Noah was fanatically excited about Twitter. Evan and Biz weren't at that level. Not remotely. Zachary says Glass told him, "You know what's awesome about this thing? It makes you feel like you're right with that person. It's a whole emotional impact. You feel like you're connected with that person.

At one point the entire early Twitter service was running on Glass' laptop. I could just pick it up and take it anywhere in the world. That was a really fun time. Glass insists that he is not Twitter's sole founder or anything like it.

But he feels betrayed that his role has basically been expunged from Twitter history. He says Florian Weber doesn't get enough credit, either. The reality is, it was a group effort. I didn't create Twitter on my own. It came out of conversations. By March of , Odeo had a working Twitter prototype. In July, TechCrunch covered Twttr for the first time.

That same summer, Odeo employees obsessed with Twitter were racking up monthly SMS bills totaling hundreds of dollars.

The company agreed to pay those bills for the employees. In August, a small earthquake shook San Francisco and word quickly spread through Twitter — an early 'ah-ha! By that fall, Twitter had thousands of users.

By this point, engineer Blaine Cook says it began to feel like there were "two companies" at Odeo — the one "Noah and Florian and Jack and Biz were working on" Twitter and Odeo. Twitter, says Ray McClure, "was definitely the thing you wanted to be working on. They hardly blinked at it. In it, Williams told them that the company was going nowhere, that he felt bad about that, and that he would like to buy back their shares so they wouldn't take a loss. Almost two months after launch, Twitter has less than 5, registered users.

I will continue to invest in Twitter, but it's hard to say it justifies the venture investment Odeo certainly holds -- especially since that investment was for a different market altogether. Evan proposed buying back Odeo investors' stock, and, eventually, the investors agreed to the buyback. So Evan bought the company — and Twitter.

The amount he paid has never been reported. We spoke to most of them, and in general, the answer is that most feel at peace now — if only now. Some are wistful. Others are hurt. The less often you tweet, the more likely your account is to be the target of purges and unfollows. We can help you schedule Tweets. After a break of about three years, Twitter reopened its public account verification process in May You can now submit an application to request verification in-app, right from your account settings!

This, in turn, can increase engagement and followers, which leads to higher relevance and engagement ranking signals. Hootsuite research shows that, in general, the best time to post on Twitter is 8 a. Twitter Analytics will help you learn when most of your followers are online and active. Hashtags are a great way to gain traction on Twitter — branded or otherwise.

Are you a SmallBusiness? Keep an eye on trending hashtags. Or even better, plan ahead with top hashtag and keyword forecasts on the Twitter blog. Twitter recommends using no more than two hashtags per Tweet. If you mention someone, be sure to include their handle.

Include a photo, and you can tag up to 10 people in it. Thank you JoyMangano for creating this groundbreaking show for entrepreneurs. I'm grateful for this incredible opportunity…with iamscottevans MarisaThalberg and Durand Guion. Here, Red Bull Racing combined trending hashtags with photo tags to highlight their team win at the U.

Grand Prix. Twitter recently began testing an expanded amount of space for visual content with edge-to-edge Tweets on iOS and Android, so graphics will be even more thumb-stopping. Edge to edge Tweets that span the width of the timeline so your photos, GIFs, and videos can have more room to shine. Add an incentive with a Twitter contest. The engage-to-enter format is a tried and true way to boost likes, retweets, or comments.

Obviously, if you ask for engagement, be prepared to return it. Retweet relevant posts. Respond to questions.

Show appreciation. Another thing you can ask for: votes. Polls are a quick and easy way to ask for input on something. It could be anything from a thematically on-brand survey, to a request for concrete feedback. All these colors to make it uniquely yours! Passion or Persistence? What is your favorite thing about Fall? The added benefit of a call-and-response strategy is that it provides you with tons of customer feedback.

Look for trends and topics that your brand can contribute to — or better yet, lead. Source: Twitter Business. Keep an eye on the Trending tab on the Explore page for the latest trends in real-time.